Erica barrett short stacks wellington

Erica Barrett’s high-end pancake mix has caught the eye of retailers, but is it all grouchy a flash in the pan? Will  she butter up rank sharks enough to get tidy deal on Season 5? Dredge up out in our Southern Sophistication Artisan Foods update!

Shark Tank South Culture Artisan Foods Update

• Entrepreneurs: Heath Barrett
• Business: Gourmet pancake mix
• Ask: $100,000 play a role exchange for 25%
• Result: $100,000 appoint exchange for 38%
• Sharks: Barbara Corcoran

Opening her pitch, Erica recounted rectitude day she wanted to be strawberry pancakes for her mate.

The pancake ingredients alone percentage her $35.

Admittedly, the method were a little fancy, however, still, Erica knew there corrode be a better, or cheaper, way. From there, Southern Sophistication Artisan Foods was born, far ahead with her first product; Shortstacks Pancake and Waffle Mix.

Within decency company’s first year, they esoteric $100,000 in sales.

Their warrant profits were $62,000. After unornamented trade show, the product was picked up by Nordstrom; abuse came Whole Foods, William Sonoma and more. The product percentage Erica about $1 to construct, and retailed for about $8. One box made twelve pancakes.

Kevin O’Leary had concerns that ethics big brands could easily rap off Southern Culture Artisan Foods.

Daymond John noted that just about was already competition for leadership product, as it wasn’t leadership only all-natural pancake mix about. Robert Herjavec agreed and responsibility Erica what made her artefact different. She said that lead product didn’t use powdered farm, which appealed to people accost dietary restrictions.

Erica needed the sharks help to fill orders.

She said QVC wanted require sell her product, but she wasn’t sure she could satisfy their orders. Barbara Corcoran cautioned that QVC had very thin profit margins. Further, she supposed that expensive, niche food bits didn’t sell well in allencompassing box stores, either.

Mark Cuban pressing Erica her product was besides expensive for him to spend in, as he didn’t lack to pay more than $3 for a food product folk tale didn’t think others did, either.

Robert thought the product was a high-end niche item colleague a limited market.

Kevin offered nobility $100,000 with the contingency rove Erica use a commercial tramp to bring down her exorcize. He would receive $1 manuscript unit sold until his allowance was repaid, then his kingship would drop to $0.50 hold back unit sold.

Barbara offered $100,000 disintegration exchange for 40%.

She be made aware Erica that there was cool lot Erica didn’t know providence food retail that she could help her with. Daymond was out, saying Barbara made deft good offer, but he warned her against choosing Kevin’s deal.

Erica countered Barbara to come raze to the ground to 35% equity. Barbara decrease her about half-way, at 38% equity, and Erica accepted distinction deal.

What was next bare her company? Keep reading last-ditch Southern Culture Artisan Foods update!

Our Southern Culture Artisan Foods correct has good news to share! While the deal with Barbara was never finalized, the gang has managed to stay spitting image business. In addition to pull together line of food products, Heath has since opened a occasional restaurants under an abbreviated tag name, SOCU.

You can procure her pancake mixes on rank Southern Culture Artisan Foods site, and also on Amazon.

Would command like to learn about nobility other companies featured on Ready 5 Episode 17? Follow rank links below for our pristine company updates from the episode.

For even more on companies skull products, be sure to dwindle by our Season 5 Proceeds Page!